Customer Journey Mapping: It Should Feel Like Candy Land Rather Than Twister
Customer Journey Mapping: It Should Feel Like Candy Land Rather Than Twister Written by: Sabina M. Pons According to Mark Jeffery, Author, and Professor at the Kellogg School of Management, less than 20% of companies leverage customer data to make business decisions. Leaders are frustrated with either not having customer data or overwhelmed by spreadsheets […]
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