SimplifyingCS

How To Develop a Customer Success Mindset and Align With Marketing

How To Develop a Customer Success Mindset and Align With Marketing By Robert Coles, Marketing Communications at Growth Molecules. A customer success mindset will make your business flourish. Learn the ins and outs of customer success and how to align with your marketing team. Customer Success vs. Customer Service When you hear the term “customer …

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B2B Rocks: 3 Key Customer SuccessTakeaways You can Apply to Your Organization

B2B Events take on Europe  3 Key Customer Success Takeaways It’s been amazing to see the recent explosion of people in software-as-a-Service (SaaS) come together to learn, connect, and celebrate the return of in-person events. Even more interesting is that several of these festivals were held in Europe recently, nearly back to back, before American …

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Customer Conferences & Employee Summits: 5 Tips To Ensure Success

Are you uncertain about where to start after becoming accustomed to hosting online events? Do you feel overwhelmed and apprehensive about the strategy and tactical logistics of bringing customers, prospective customers, and employees together? Rest assured that you are in good company.

[CASE STUDY] ASSENT: ACHIEVING TEAM ALIGNMENT TO DRIVE GROWTH

Assent Compliance provides cloud-based SaaS solutions that help companies manage their supply chain data, facilitate stakeholder and supply chain education on regulatory and program requirements, and increase transparency between businesses.

Customer Success Misunderstood or Mastered?

“Squishy,” “fluffy,” “nice-to-have.” As a passionate advocate for Customer Success, these descriptions of this critical practice area are painful to hear. After nearly two decades of meaningful contributions to growing some of the most respected and profitable SaaS companies in Silicon Valley and around the globe, one would think that Customer Success’ value was understood, and certainly that the definition was known.

Transformational Change is Trending: Companies Are Revolutionizing how they Lead Growth

Company change is often the elephant in the room. Whether you have an existing and evolving Customer Success (CS) team, or are building an organization for the first time, it’s likely that you have experienced the realities of change management: It is uncomfortable, but necessary to achieve the intended business outcomes.

4 Reasons You Should Inventory Your Team’s Apps Today

4 Reasons You Should Inventory Your Team’s Apps Today This post is a collaboration with Oliver Nono, Director, Enterprise Customer Success at Zendesk, and a recent CM Makeover Show guest. You can see Oliver’s show here. How does your team really get results? One of the key responsibilities of a CS Ops team is monitoring …

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