growth

How To Develop a Customer Success Mindset and Align With Marketing

How To Develop a Customer Success Mindset and Align With Marketing By Sabina Pons, Operating Partner at Growth Molecules. A customer success mindset will make your business flourish. Learn the ins and outs of customer success and how to align with your marketing team. Customer Success vs. Customer Service When you hear the term “customer success,” …

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B2B Rocks: 3 Key Customer SuccessTakeaways You can Apply to Your Organization

B2B Events take on Europe  3 Key Customer Success Takeaways It’s been amazing to see the recent explosion of people in software-as-a-Service (SaaS) come together to learn, connect, and celebrate the return of in-person events. Even more interesting is that several of these festivals were held in Europe recently, nearly back to back, before American …

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How Does Customer Success Lead to Revenue Growth?

One of the most important parties in the tech business is not the investors nor the ideation masters. The customers who call the shots and make the wheel of fortune turn in favor or against a brand today are the customers who have insurmountable power over the market. They are responsible for making trends and products viral or turning brands into a flop, which is why every company must focus on customer success rates.

Customer Conferences & Employee Summits: 5 Tips To Ensure Success

Are you uncertain about where to start after becoming accustomed to hosting online events? Do you feel overwhelmed and apprehensive about the strategy and tactical logistics of bringing customers, prospective customers, and employees together? Rest assured that you are in good company.

Customer Success Misunderstood or Mastered?

“Squishy,” “fluffy,” “nice-to-have.” As a passionate advocate for Customer Success, these descriptions of this critical practice area are painful to hear. After nearly two decades of meaningful contributions to growing some of the most respected and profitable SaaS companies in Silicon Valley and around the globe, one would think that Customer Success’ value was understood, and certainly that the definition was known.

10 Questions to Measure your CS Ops Maturity

When it works, the technology, the processes, the people are a high performing yet graceful machine. It’s art. And when it fails to work–customers don’t launch, don’t adopt our product, CSMs are unprepared or not informed–it’s quite ugly. In short, Thanos steals half our renewals and we’re wiping the ashes of churned customers away from our tear-filled eyes.

4 Reasons You Should Inventory Your Team’s Apps Today

4 Reasons You Should Inventory Your Team’s Apps Today This post is a collaboration with Oliver Nono, Director, Enterprise Customer Success at Zendesk, and a recent CM Makeover Show guest. You can see Oliver’s show here. How does your team really get results? One of the key responsibilities of a CS Ops team is monitoring …

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