#customersupport

How To Develop a Customer Success Mindset and Align With Marketing

How To Develop a Customer Success Mindset and Align With Marketing By Sabina Pons, Operating Partner at Growth Molecules. A customer success mindset will make your business flourish. Learn the ins and outs of customer success and how to align with your marketing team. Customer Success vs. Customer Service When you hear the term “customer success,” […]

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Customer Success Misunderstood or Mastered?

“Squishy,” “fluffy,” “nice-to-have.” As a passionate advocate for Customer Success, these descriptions of this critical practice area are painful to hear. After nearly two decades of meaningful contributions to growing some of the most respected and profitable SaaS companies in Silicon Valley and around the globe, one would think that Customer Success’ value was understood, and certainly that the definition was known.

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How to Prevent The “C-Word” (Churn) via Customer Support

How to Prevent The “C-Word” (Churn) via Customer Support By Sabina M. Pons New entrepreneurial ventures often have a go-to-market strategy of acquiring new clients and creating velocity to amass a large client base. However, as time passes, these new businesses encounter a new challenge that most did not consider when launching from their humble beginnings:

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