One of the most important parties in the tech business is not the investors nor the ideation masters. The customers who call the shots and make the wheel of fortune turn in favor or against a brand today are the customers who have insurmountable power over the market. They are responsible for making trends and products viral or turning brands into a flop, which is why every company must focus on customer success rates.
With a recent transformative company initiative that included the hyper-focus on the Customer Success team and the Customer Experience, TrackTik searched for customer success training to inspire and educate a highly talented team and achieve big growth goals. The team was hungry to learn how to apply strategic thinking, tools, and techniques to deliver for customer segments worldwide. The CSMs were TrackTik software experts but sought to level up their customer leadership skills.
By partnering with Growth Molecules, BuildingLink now has a holistic, customer-centric methodology that enables its post-sale customer-facing teams to drive customer adoption, expansion, retention, and loyalty.
“We brought in Growth Molecules for executive coaching, and to help our team build scalable processes across our customer segments, an investment that paid off immediately. Our team is applying the new frameworks they learned to real-life scenarios with a revived sense of purpose and intentionality.”
