Customer Operations

[CASE STUDY] TRACKTIK: REVENUE KICK-OFF WITH A FOCUS ON CUSTOMER SUCCESS TO ENABLE GLOBAL TEAM

With a recent transformative company initiative that included the hyper-focus on the Customer Success team and the Customer Experience, TrackTik searched for customer success training to inspire and educate a highly talented team and achieve big growth goals. The team was hungry to learn how to apply strategic thinking, tools, and techniques to deliver for customer segments worldwide. The CSMs were TrackTik software experts but sought to level up their customer leadership skills.

[CASE STUDY] BUILDINGLINK: Customer Experience Transformation Program led by Fractional CCO

By partnering with Growth Molecules, BuildingLink now has a holistic, customer-centric methodology that enables its post-sale customer-facing teams to drive customer adoption, expansion, retention, and loyalty.

CUSTOMER JOURNEY MAPPING: IT SHOULD FEEL LIKE CANDY LAND RATHER THAN TWISTER

Customer Journey Mapping: It Should Feel Like Candy Land Rather Than Twister Written By: Sabina M. Pons, Annie Stefano, & Emilia D’Anzica According to Mark Jefferey, Author, and Professor at the Kellogg School of Management, less than 20% of companies leverage customer data to make business decisions. Leaders are frustrated with either not having customer …

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