CUSTOMER JOURNEY MAPPING: IT SHOULD FEEL LIKE CANDY LAND RATHER THAN TWISTER

Customer Journey Mapping: It Should Feel Like Candy Land Rather Than Twister Written By: Sabina M. Pons, Annie Stefano, & Emilia D’Anzica According to Mark Jefferey, Author, and Professor at the Kellogg School of Management, less than 20% of companies leverage customer data to make business decisions. Leaders are frustrated with either not having customer …

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