#CSTeams

Dear Growth Molecules: How Do I Elevate Our Renewals with Action Plans?

Customer Success as a profession has matured at an exponential rate since I wrote my first customer success article in 2016.

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[Case Study] An Optimization Program for Predictive Results

[Case Study] An Optimization Program for Predictive Results CLIENT OVERVIEW Aurora Solar’s cloud-based software transforms solar design, sales, and delivery. With just an address and electric bill, Aurora empowers clients to generate a complete, accurate, and customizable design for every customer — and close the deal on the spot. The company helps power thousands of

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How To Develop a Customer Success Mindset and Align With Marketing

How To Develop a Customer Success Mindset and Align With Marketing By Sabina Pons, Operating Partner at Growth Molecules. A customer success mindset will make your business flourish. Learn the ins and outs of customer success and how to align with your marketing team. Customer Success vs. Customer Service When you hear the term “customer success,”

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Customer Success Misunderstood or Mastered?

“Squishy,” “fluffy,” “nice-to-have.” As a passionate advocate for Customer Success, these descriptions of this critical practice area are painful to hear. After nearly two decades of meaningful contributions to growing some of the most respected and profitable SaaS companies in Silicon Valley and around the globe, one would think that Customer Success’ value was understood, and certainly that the definition was known.

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