Customer Success as a profession has matured at an exponential rate since I wrote my first customer success article in 2016.
You will find a vast set of resources here, from how to create a customer success framework with the V2MOM approach to building your first onboarding program. From videos to podcasts to written step-by-step material to help you and your team build your customer success programs.
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Businesses are constantly seeking innovative ways to enhance customer success and drive growth. One emerging technology that holds tremendous potential for the customer success teams in B2B SaaS companies is generative artificial intelligence (AI).
I recently interviewed Brian Hansen, Director of Customer Success at Aurora Solar, about their approach to operationalizing their team of dedicated customer success professionals.
As the field of Customer Success evolves, professionals in this space must stay ahead of the curve and leverage emerging technologies to enhance their job search strategies.
In the competitive world of B2B and B2B2C SaaS, customer retention plays a crucial role in driving business growth and success. However, losing customers is inevitable, but it doesn’t have to be permanent.
According to Gainsight, a Customer Success Software Company, 39% of companies now have a Chief Customer Officer (CCO). The position didn’t emerge until the birth of Software-as-a-Service (SaaS) & records of the first people claiming this title did so in the late 1990s.
In the world of B2B SaaS, customer success (CS) is one of the most critical functions that can drive business growth and customer retention. While most companies have customer success managers, it is equally important to have a customer success operations leader who can optimize the customer success team’s processes and tools.
Asking effective probing questions is a critical skill for Customer Success Managers (CSMs). When it comes to understanding a customer’s intended business outcomes, the right questions can help you uncover valuable insights that will allow the tailoring of solutions to meet their needs.
The different steps and opportunities for growth or churn – in a customer’s journey with a platform or service. It starts before they buy, and continues through renewal and expansion.
As a Customer Success leader, looking at the key learnings from the past can be a helpful guide to navigate the future. This is especially true when it comes to economic uncertainty.