How To Develop a Customer Success Mindset and Align With Marketing

How To Develop a Customer Success Mindset and Align With Marketing By Robert Coles, Marketing Communications at Growth Molecules. A customer success mindset will make your business flourish. Learn the ins and outs of customer success and how to align with your marketing team. Customer Success vs. Customer Service When you hear the term “customer …

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B2B Rocks: 3 Key Customer SuccessTakeaways You can Apply to Your Organization

B2B Events take on Europe  3 Key Customer Success Takeaways It’s been amazing to see the recent explosion of people in software-as-a-Service (SaaS) come together to learn, connect, and celebrate the return of in-person events. Even more interesting is that several of these festivals were held in Europe recently, nearly back to back, before American …

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How Does Customer Success Lead to Revenue Growth?

One of the most important parties in the tech business is not the investors nor the ideation masters. The customers who call the shots and make the wheel of fortune turn in favor or against a brand today are the customers who have insurmountable power over the market. They are responsible for making trends and products viral or turning brands into a flop, which is why every company must focus on customer success rates.

Customer Conferences & Employee Summits: 5 Tips To Ensure Success

Are you uncertain about where to start after becoming accustomed to hosting online events? Do you feel overwhelmed and apprehensive about the strategy and tactical logistics of bringing customers, prospective customers, and employees together? Rest assured that you are in good company.

Tech Industry Thought Leader Sabina M. Pons Accepted Into Newsweek Expert Forum

[Orange County, CA] – Sabina M. Pons, a Principal Consultant at Growth Molecules™, LLC, a management consulting firm specializing in customer success for technology companies, has been accepted into the Newsweek Expert Forum, an invitation-only community for pioneering thinkers and industry leaders.

[CASE STUDY] ASSENT: ACHIEVING TEAM ALIGNMENT TO DRIVE GROWTH

Assent Compliance provides cloud-based SaaS solutions that help companies manage their supply chain data, facilitate stakeholder and supply chain education on regulatory and program requirements, and increase transparency between businesses.

[CASE STUDY] TRACKTIK: REVENUE KICK-OFF WITH A FOCUS ON CUSTOMER SUCCESS TO ENABLE GLOBAL TEAM

With a recent transformative company initiative that included the hyper-focus on the Customer Success team and the Customer Experience, TrackTik searched for customer success training to inspire and educate a highly talented team and achieve big growth goals. The team was hungry to learn how to apply strategic thinking, tools, and techniques to deliver for customer segments worldwide. The CSMs were TrackTik software experts but sought to level up their customer leadership skills.